Launch HN: Parade (YC S20) – Launch your company without hiring a designer 53 by alexray | 13 comments on Hacker News. Hey HN! We’re Alex and David, the founders of Parade ( https://getparade.com ). Parade uses software to guide founders through early branding decisions, including designing a basic logo, selecting fonts, selecting colors, and defining their company’s overall aesthetic. A lot of early stage founders are incredible engineers, but lack the ability to make things look “right”. We’ve seen a bunch of our friends launch products to no reception, some of which seemed due to poor design decisions (like, making buttons hard to find or a landing page that looks like it might steal your credit card). Two years ago, two of my closest friends started a company, raised a small round, and spent tens of thousands of dollars on their initial branding. That was a substantial percentage of their funding, and then their brand entirely changed once they learned more about their customer.
